Global Thoughtz Russia
February 9th, 2008 by Manoj Jasra

Russia Will be Number 2 by 2008

eMarketer predicts that Russia will have more than 40 million Internet users by the end of the year. In Europe, only Germany will have a larger online population.

Internet Users and Penetration in Russia, 2007-2012 (millions and % of population)

In September 2007, comScore World Metrix put Russian Internet penetration at only 12%.

comScore counts users age 15 and older, while eMarketer counts those 3 and older. eMarketer’s number is also for all of 2007, while comScore’s count was made before the fourth quarter and therefore excludes users added during that period. Finally, comScore does not count access from Internet cafes or mobile devices.

Internet Penetration and Usage in Europe, by Country, September 2007 (% of population and average per unique visitor)

The Russian-based Public Opinion Foundation released Internet penetration data for the country at the end of 2007. The group said that 23% of the Russian adult population used the Internet at least monthly, putting its counts closer to eMarketer’s.

Adult Internet Users in Russia, by Frequency of Usage, 2003-2007* (% of total population) 

Source: http://www.emarketer.com/Article.aspx?id=1005901

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